Branding + Web + Marketing
nude&rude is a sunless tanning brand that is introducing its revolutionary self-tanning products to the Southeast European market. While the market may not be familiar with nude&rude's technology, customers are already aware of similar products available at local beauty retailers that do not meet their needs. In order to differentiate their innovative self-tanning products, nude&rude asked us to develop a brand position, creative expression, and visual and verbal communication program. By clearly defining the brand and effectively communicating its unique value proposition, nude&rude hopes to stand out in a crowded market and meet the needs of its target customers.