Branding + Web

The Unicorn Museum is a magical and immersive experience for people of all ages. Located in the heart of downtown LA, the museum features a wide range of exhibits and interactive displays that showcase the mythical and cultural significance of unicorns. We were asked to help the TUM team to visualize and verbalize their idea and make a story around their brand.


After strategy sessions, we decided to create a mystical and enticing brand identity that would pique the interest of potential visitors and invite them on a journey. Because we couldn't reveal too much about the actual museum experience, we had to be careful and thoughtful about what we included in the brand identity. We chose to use 3D artwork with playful textures and materials from the museum to provide a hint of the experience without giving too much away. The logo, which represents the letter U and an abstract unicorn, was incorporated into the design system alongside other design elements and 3D artwork.